Imagine you have an e-commerce site about shoes. One of your models has run out of its black-colored variant, but you still have gray. Your clients could be interested in the other color, but what can you do to direct them to it instead of showing a “temporary out of stock” message? Or what happens if you completely stopped selling this model? Wouldn’t it be nice if you can redirect the traffic to another page and not lose clients? Let’s see the 301 redirect vs 302 redirect comparison now!