There are a lot of nerves in choosing a domain name. Is it related to my brand? Should I put keywords in it? Maybe just a short name is enough? Plenty of doubts goes through our heads before we select the right domain name for us. So here we have 5 tips for choosing a domain name and making it a bit less stressful.

Stick with your offline brand

That is the easiest decision that you could make. If you already have a strong offline brand, and it is short and easy to remember, go with it. You will be surprised by how many top-level domains are there. If .com or the country code you want are occupied, you will be able to search between plenty of options of generic TLDs. There are some related to industries, other to products, and others completely random. You will be able to find an available domain, be sure about it.

Short is memorable

What is easier to remember, Hennes & Mauritz or H&M? The second one, of course! Make it simple for your clients. Eliminate any addition to your business name that might not be needed. For example, if your company is LTD (limited company), you don’t need to have it in the domain name. Choose wisely what to leave and what to remove. What you can shorten and what no, so it won’t be too different from the brand’s name.

Don’t imitate international brands

If your business is local and so far in your country, you still haven’t had arguments with big global companies about the business name, now be careful. The big companies could try to sue you, even if your brand is older. Skip the direct confrontation and evade this scenario. Instead, do a search to see if there is another internationally famous company with the same name. Think about if there could be a conflict with it and take your decision to proceed or change your domain name a bit.

Say it out loud

How does it sound? You need a domain name that is easy to pronounce, so people remember it easily too. Second, you want to choose a domain name that sounds beautiful. You can play around a bit with the name of your brand and see how it sounds best. Maybe use the H&M approach and shorten your domain name based on your company’s name.

Don’t limit it no a single geographical location

If your business has the potential for growing and starting branches on different markets, evade putting country-related keywords in the domain name. We don’t say don’t use ccTLD like .co.uk or .de. We recommend you not to add “uk”, “de” or another similar in the part of the domain name. 

Example: 

site-name.co.uk is good because later you can register site-name.de or site-name.eu

Site-name-uk.com is not good because if you later register site-name-uk.eu or another, it will be confusing for your visitors.

Conclusion

The tips for choosing a domain name are almost as useful if you are starting a new business. So pay attention to them and find the right name for your business. There are already millions of sites, so you really need to find a way to make it rememberable and attractive. It is the only way that it can stick in the mind of the visitors. 

Have you seen that some websites still use HTTP instead of HTTPS? What does it mean? Is there any difference? If you are building or already own a website, this interests you.

What’s HTTP?

HTTP or Hypertext Transfer Protocol is the application layer protocol that allows communication between different systems. Its creation meant the base for data communication through the world wide web. It permits the data transfer from a web server to a browser for users to see websites.

Shortly, when you type http:// before the domain name you request, this allows the browser’s connection over HTTP for sending and receiving data packets. There’s a TCP handshake before the request is received by the HTTP server that hosts the site. Then the server answers with a message that supplies status information about this process. 

What’s HTTPS?

HTTPS or Hypertext Transfer Protocol Secure is an improved and secure HTTP. Technically speaking, HTTPS generates encryption codes or session keys that must be certified by an authority. Due to its security, users without authorization won’t access others’ information. How? Well, it encrypts HTTP requests and answers using TLS (or SSL in the past). If an outsider access the exchanged information, it wouldn’t be readable. The message will look like a group of random characters.

What’s the difference between HTTP and HTTPS?

The main difference between HTTP and HTTPS is security. HTTPS is secure because of its encryption function. A single “S” in its name makes a big difference.

HTTP is a stateless system. In user requests connection, the browser sends the request to the server that will answer loading the requested website. It doesn’t protect the information exchanged. It’s focus on transferring and providing the information, than on its integrity. This means risks for both sides of the communication because criminals can access, read, and alter the information they exchange.

With HTTP, if users provide sensitive information (card numbers, username, password, etc.), everything will appear clearly written, plain text, making it very easy for criminals to steal it or alter it. HTTPS will protect that information by encrypting it.

Besides, since HTTPS uses Transport Layer Security (TLS), this authenticates the server to which the user is connected to, for avoiding the data from being interfered with. 

To summarizing, HTTPS provides security functionality, while HTTP doesn’t. Server authentication, data encryption, and communication’s protection not to be manipulated are not minor benefits. 

Why is HTTPS a must?

The Internet is not a secure place a long time ago. Everybody can be a target for criminals. Privacy and data protection are in strong demand. Therefore, business owners make big efforts to offer security for users. 

In 2014, Google encouraged the use of HTTPS to strengthen security. Especially for websites that involved the exchange of financial information. Websites using HTTPS would be ranked better by the search engine. 

In 2017, Google announced that Chrome would be red flagging websites using HTTP to warn users navigating on not secure websites. 

Currently, HTTPS is the obliged standard for all sites that request payment information, according to the Payment Card Industry (PCI) Data Security Standard.

HTTPS means security for domains, and with time, it has also become a sign of trustability. When users see it in the domain, they are more willing to interact with it and complete their experience with a purchase.

Conclusion

Do you need more reasons to prefer HTTPS? Security is a priority and even an obligation for websites’ owners. The difference between it and HTTP can make a big difference for your website’s security and success!

DNS security is essential for any organization. We need to protect it as much as we can so the company’s regular work does not get affected in any way. Here we have a list of DNS best practices to do it.

Make available only the most necessary. Not everything should be available to the public. You could have private domain names. You should limit the access.

Make all internal DNS servers to be authoritative. You don’t need to allow recursive searches to happen on your DNS network and waste the use of those servers.

Guarantee availability. Having just a single authoritative nameserver is not enough. You need to think about redundancy. There are different methods to do so, with multiple DNS servers. Think about where do you need the DNS server. The closer you put DNS servers to the clients, the faster the DNS resolution will be. More is better here. 

Hide the primary servers. The primary server or servers is where you keep the master DNS zone with all the DNS records. This server should be hidden, so nobody knows about it and tries to attack it. Only those who administrate it could know about it and have access.

Have local DNS servers. At each office, you can have a different set of nameservers. That way, you won’t rely on a single DNS server in the headquarter of the company. Your organization could use them to create load balancers.

Protect the zone transfers. You don’t want man-in-the-middle attacks where a hacker updates the DNS records with forged information. Limit the access and use TSIG (transaction signatures)

Protect the integrity of the data. There is a security extension called DNSSEC (Domain Name System Security Extensions) that can encrypt DNS communication. It is a chain of trust that stops bad actors from changing the DNS data on the way by ensuring each step of the DNS resolution.

Include DDoS protection. Many of the DNS providers offer different plans that include DDoS protection that can withstand strong traffic attacks. Such a service will include a network of several DNS servers for load balancing and special DDoS-protected servers that can handle the attack.

Monitor your DNS traffic. It is not enough to simply set up and forget about your DNS. You constantly need to monitor the network performance and see eventual threats. You can manually ping the servers to see if they are online, but better to use more advanced software for rich statistics on the situation.

Failover. Create failover triggers that will automatically activate in case of an event. If one server is down and stops responding, you can get a notification and redirect the traffic. When it comes back, it can automatically signal that it is functional again and continue its work.

Having a secure network is a heavy task, but it is a must in today’s dangerous interconnected environment. Use these best DNS practices and bullet-proof the DNS as much as you can your system. Don’t let any DNS error lead to downtime, loss of information, or phishing attacks.

Cloud DNS services are getting popular. More and more companies are benefiting from the Cloud infrastructure and advanced tech that DNS providers can offer. To be able to make a choice, you need first to understand what Cloud DNS service is.

What is DNS?

DNS is an international system for domain resolution. It is responsible for linking domain names to their IP addresses. When a person writes a domain name in their browser, or they demand it through an application, his or her device needs to find where the domain name is. It will start a search that will involve DNS recursive servers that will ask, and Authoritative DNS servers will answer for the zone they are responsible for by providing an IP address in a case of A or AAAA records.

Why DNS in the cloud?

When you have a website or an application, you want this domain resolution to happen as fast as possible. A great way to achieve it is by shortening the distance between the person who needs the answer and the DNS servers that can provide it.

When we are talking about the cloud, we are referring to multiple DNS servers inside multiple data centers. Having more than one server provides answers closer to people because each DNS server can answer the DNS query.

The Cloud DNS beats a single DNS authoritative server because it can cover bigger territory and shorten the DNS query path and response time.

Cloud DNS service

Cloud DNS service is a cloud service, usually SaaS, that the users use to manage their domain name. They can create DNS zones, DNS records, set multiple points of presence (PoPs), load balancers, and CDNs.

A Cloud DNS service has an easy-to-use interface or API that makes it effortless to administrate domain names and use Advanced DNS services like GeoDNS, DynamicDNS, Forwarding, etc.

What is makes it especially good is that users don’t bother with hardware support or connectivity. The infrastructure and the software are 100% the responsibility of the provider. The provider must guarantee them and the normal functionality of the service they offer.

There are multiple Cloud DNS service providers like ClouDNS.net, Cloudflare.com, DNSimple.com, and big cloud providers like Amazon, Google, Microsoft, and many more.

Usually, choosing a smaller provider can offer better performance and more features per dollar than the big providers. While the big ones often can offer a larger DNS network. 

It is very important to check the DNS network of the available DNS server of the provider you want. See if it covers the right region for you. 

Benefits of Cloud DNS

Speed. A shorter travel distance of the DNS query will mean faster DNS resolution and a better experience for the users who want to access the domain name. 

Redundancy. It will provide additional DNS servers and remove the single point of failure. Now even if one of your DNS servers is down, your domain could still be accessible. 

Scalability. An important aspect of cloud services is that upgrading or downgrading is usually easy. It only takes a few clicks and selecting the right plan for you. 

Additional feature. DDoS protection is a good benefit that some DNS providers have. It will add a layer of protection that will stop many DDoS attacks. GeoDNS is also an interesting additional feature that will understand the traffic and provide IP-specific answers to the clients that will lead them to the closest DNS server. There are many more great features. 

Conclusion

Cloud DNS service is an easy way to speed up your domain resolution easily and cost-effectively. It can add a better performance to your site, whether it is a small blog or a massive e-commerce site. 

What is DNS poisoning (DNS spoofing)?

DNS poisoning (DNS spoofing) is a technique that hackers use. It imitates another device, user, or client. It acts as a cover, which makes it easier to disrupt the regular flow of traffic or reach protected information.

The attackers remodel a Domain Name System (DNS) into a spoofed one. So, when a client wants to visit a website, they will be directed to a completely different site, rather than opening the legitimate destination they requested to visit. Users usually don’t even understand that they have reached a fake site. That is because they are designed as same as the original site without any major differences.

After the attack is initiated, the traffic is directed to the non-legit server. Therefore hackers are capable of performing malicious actions, such as man-in-the-middle attacks and steal sensitive information. Another scenario is installing a virus to the victim’s computer and cause a lot of damage. Even further, they can place a worm to expand the harm to more devices.

How is DNS poisoning so dangerous?

DNS poisoning poses risks to organizations and also to individuals. Maybe the biggest risk is that once a device has become a victim of DNS poisoning, it is very challenging to solve the issue. This is because the poisoned device will continue to go back to the forged site. Besides, the DNS poisoning attack is very hard to be detected by a user. The attackers direct the traffic to a very similar website. In this situation, the visitor doesn’t identify that there is something wrong. The user inputs their sensitive information as usual and doesn’t realize that they exposed themselves to severe risk.

Here are some of the severe dangers that this type of attack includes:

  • Robbery

With DNS poisoning, it is easy for attackers to steal sensitive information. For example, logins for protected sites – banks, organizational systems, or information about house proprietary. The personally identifiable information is also valuable, like social security numbers or information details about payments.

  • Malware and viruses

After a visitor is led to a forged website, for the attackers is possible to access and install a host of viruses and malware to the users’ device. It includes a virus designed to harm their device and also other devices with which it interacts. On the other hand, the malware provides the attackers continuous access to the device and the information inside it.

  • Security blockers

With DNS poisoning, malicious actors can cause critical damage in a long time period. This happens through redirecting the traffic from security providers to block devices from getting essential updates and patches that keep the strong security. In this way, the devices are becoming more defenseless through time. So like that, the door is open for various other kinds of attack, such as Trojans.

What are appropriate protective measures against it?

There are possible ways to protect the resolution of the DNS name from being tampered with. As an example, by implementing DNS cookies that secure the integrity and authenticity of clients, DNS queries can be protected. Also, the servers and the information which is transferred between them. Another thing that can help with protecting against DNS spoofing is implementing a DNSSEC technology.

To create DNS tampering even more difficult, it is essential to use well-maintained and up-to-date software on routers, name servers, and all kinds of devices. This is because the weaker points for attack performed by attackers and malware are far less on the patched system.

Internet is a really large network. The current amount of interconnected networks, devices, servers, routers, data centers, etc., is massive. So it is the amount of information exchanged every day. If we could visualize all the data packets traveling worldwide every single second, the image could be really astonishing.

This constant transit and interaction of components for sure need order. Fortunately, the Internet’s creators took proper actions to avoid chaos, like developing the Internet protocol (IP) that was officially incorporated into the ARPANET (Internet’s ancestor) in 1983. The original version of such IP is exactly the IPv4 address. 

What’s IP?

The Internet protocol is a set of rules for communicating online. It’s in charge of ruling the format of the data moved across networks and the Internet. It also routes and addresses data packets to deliver them to their correct destination through the use of IP addresses. 

What’s an IP address? 

An IP address is an identifier for most of the components involved in a network. Devices, your computer, laptop, smartphone, etc., will need a private IP address to connect to a private network. When you connect to the Internet, you receive a public (also called global) IP address supplied by an Internet service provider (ISP). Servers also have a public IP address to operate.

Through IP addresses, the Internet identifies participants (devices) involved in every communication. IP addresses also provide their location in the network and make machines accessible to communicate and exchange data.

IPv4 address – definition.

IPv4 address is the addressing method that IPv4 uses. It is a numerical string formed by four groups of numbers (between 0 and 254), divided by dots. Example: 224.67.110.13. It’s a 32-bit address. 

IPv4 address is a connection-less protocol. Therefore it doesn’t need a previous arrangement between the endpoints (two) to operate. In other words, devices can send data to a recipient without checking its availability first. 

IPv4 defines packets’ format, addresses, and routes data. A lot of data is communicated every second on the networks. IPv4 can detect if those data are too big for being transferred to their destination. Then another protocol can divide them into smaller pieces, easier to be transported. After the IP address of their destination will be written on every data packet. Their route will also be defined. And here, their travel through routers, nodes, etc., starts until they hit their destination.

Devices need IPv4 addresses to connect to a network and being allowed to use its resources. Via IPv4, devices also can be identified and located on a network.

No matter its age, IPv4 is still a very popular IP version. Its replacement is ready and working, the IPv6. But to make, the whole transition until we don’t use IPv4 anymore is taking time. 

Pros of IPv4 address.

IPv4 addresses’ structure involves fewer numbers than the ones offered by the new version (IPv6). This reduces the margin of human errors during manual tasks.

Wider compatibility. Old and new systems support this version very well. Only new devices support IPv6.

Its topology is simpler and easier to use on networks.

Cons of IPv4 address.

IPv4 header allows a maximum of 60 bytes (typical 20). You can’t include many parameters.

There’s a shortage of IPv4 time ago. Due to this, the world is in transit to IPv6.

The still high demand for IPv4 and the lack of offer can drive you to pay a lot for it.

Conclusion.

Many administrators still prefer IPv4, but the need for IP addresses grows massively every day. Soon we will have to adhere to the new protocol. Meanwhile, well-done IPv4! 

Imagine you have an e-commerce site about shoes. One of your models has run out of its black-colored variant, but you still have gray. Your clients could be interested in the other color, but what can you do to direct them to it instead of showing a “temporary out of stock” message? Or what happens if you completely stopped selling this model? Wouldn’t it be nice if you can redirect the traffic to another page and not lose clients? Let’s see the 301 redirect vs 302 redirect comparison now!

HTTP status codes

There are different HTTP status codes that will indicate a problem or show you an important message. In our case, we will see two examples of 3XX status codes that are responsible for redirecting. They will show what the client should do to finish the request.

301 Redirect

The 301 Redirect is the permanent redirect, and it is used when you want to redirect the traffic going from one URL to another URL permanently.

You have website.com/page1, and you set 301 redirect to website.com/page2. Now all the visitors to 

website.com/page1 will be automatically redirected to website.com/page2

If we use the case from the beginning, you can redirect the traffic from an item on your online shop to another category or the home page if you won’t sell it anymore. That way, the visitors won’t see an error 404 page not found, and there is a good chance they will still browse your site. 

301 Redirect is also very useful when you have permanently changed the location of an URL. Imagine if you had your blog in a subdomain (blog.yoursite.com), but after a change on your site, now you have it as a category (yoursite.com/blog). Now you can redirect the articles that you already have from blog.yoursite.com to yoursite.com/blog

The same 301 redirect can be used when you move to a new domain. You can redirect everything from the previous one to the new one. 

Google, as well as most other search engines, understand 301 redirect and start indexing the new page, so it has SEO significance. 

302 Redirect

The 302 redirect is a temporary redirect, and it is used when you want to redirect the traffic going from one URL to another URL temporarily. 

You have website.com/page1, and you set 302 redirect to website.com/page2.

Now all the visitors to website.com/page1 will be automatically redirected to website.com/page2. But the difference here is that Google, and the rest of the searching engines won’t start indexing the second URL and will keep the first one in their indexes. 

In our case with the e-commerce shop, you can use the 302 redirect to point the traffic from a “temporary out of stock” item like the black shoe model to another that you still have in gray. Your visitors will automatically move to the second page, and there is a good chance they will buy the slightly different variant. 

Another very common use of the 302 redirect is for marketing purposes. You can create short URLs and use them to count visitors on each of the links that you can use in a different way. You can do A/B testing of 2 or more versions of a campaign and put a higher budget on the more successful one. 

Conclusion

So, when we are comparing 301 redirect vs 302 redirect, the most important points that we must learn are that 301 redirect is permanent and the search engines will start indexing the page it leads to, while the 302 redirect is temporary and search engines won’t index the second page. 

The Ping command explained.

Ping command is an easy-to-use network utility tool with a command-line interface. When you type different commands, you can test many parts of your network, such as the router, computer on the network, a selected domain, or IP address.

The ping command benefits from using ICMP (Internet Control Message Protocol). When you want to make a check, you have to choose a target. In addition to that, you can add options, such as the number of packets, timeout limits, continuous pinging, IPv4 or IPv6, etc.

You will receive an answer with statistics.

The ICMP request is a small packet of data, which your device will send to the target. The target has to bounce it back and provide a response for every ping.

The ping command is available on macOS and Linux within the Terminal application. On Windows, you can use it through the Command Prompt.

Why use it?

  • Connectivity test. – Using applications or systems on network connectivity is essential. A fast ping proves that the two devices can communicate.
  • Troubleshooting. – Each echo response gives clues for identifying and solving problems. For example, if the echo response takes a longer time to arrive, this can show a routing problem, congestion, or sluggishness on the network.
  • Monitoring. – You can check the devices’ availability on a network and the network’s performance through a ping.

How to test with the ping command?

First, let’s observe how to use the ping command on Linux or macOS. Also, let’s check some examples.

For this case, open the Terminal application. If you use Windows, you will have to open the Command Prompt for completing the commands.

*For our purposes, we will use IP addresses, which are just an example, and exampledomain.com. Please feel free to change the text and use the samples with the domain or device (IP address) you want.

Basic Ping command. – You are capable of checking if you can reach the target. This allows you to see if you, or the machine you are testing, are connected. The result will be constant ping on Linux or macOS. You can stop it with Ctrl-C. The other possible case on Windows is receiving 4 replies and statistics if there are no problems.

ping exampledomain.com

For constant ping on Windows, you have to apply an additional option “-t.” The ping that you have to make is:

ping -t exampledomain.com

You can send a higher number of ping requests or a custom number of requests. For example, on Windows, you can perform more than 4 requests. And a particular amount of requests on macOS/Linux.

For Linux/macOS

ping –c 8 exampledomain.com

For Windows

ping –n 8 exampledomain.com

You can establish an interval between the pings. Between the requests, you can arrange time in seconds. 

Linux/macOS

ping -i 20 8.8.4.4

You can establish a timeout period. It is in seconds, commonly to stop the ping command on macOS/Linux.

ping –w 50 exampledomain.com

You can receive the statistics only on your ping request. And not revealing the individual pings.

macOS/Linux

ping –q exampledomain.com

You can arrange the packet’s size to the amount that you require. On Linux and macOS, the default is 56 bytes. On Windows is 32 bytes.

Let’s put in example 112.

macOS/Linux

ping -s 112 exampledomain.com

We could not skip one of the essentials – the DNS CNAME record- to expand the information about Domain Name System records. So let’s dive in and explain a little bit more about it.

DNS CNAME record explained

Another way that the DNS CNAME record is also known as the canonical name record. It has a very specific role. Which is to define one domain name is just a different way to receive the primary hostname. This host name is also known as the canonical domain. Through you are able to benefit from the CNAME record. You can use it for different results and many purposes, but the appropriate way of applying it is for subdomains.

Simply directing your subdomains to your primary domain is the perfect case of using the CNAME record. 

There is one thing that you should remember for the DNS CNAME record. If you have such a record already created for one hostname, it will not give you the chance to import any other DNS records for that specific hostname. If you desire to have an action similar to this, directing one hostname to another but also adding more records, such as MX records, you can use the ALIAS record. And that will help you achieve this goal.

Structure

The DNS CNAME record is a simple text file with several elements inside it:

  • Host – The current hostname. Here it can be a subdomain or service that you want to direct to the actual host. 
  • Type – CNAME. Here is the type of DNS record that you want to apply.
  • Points to – Here, set the actual canonical name. You are capable of importing several CNAME records, which are from several subdomains to the accurate one. 
  • TTL – This is the time period that displays how long will be cached the cache data on the recursive DNS server

Example of the DNS CNAME record 

  • Host: www.example.com
  • Type: CNAME
  • Points to: example.com
  • TTL: 1 Hour.

You can use DNS CNAME for:

  • To guide usual subdomains and such ones that are for services like FTP or email to the primary host. 
  • Content Delivery Networks (CDN) can benefit from DNS CNAME records to better coordinate the traffic. A query, which is for the original server, can be guided to a CNAME record. Which is a component of the CDN, and it will provide back a result, which will fit the user best.
  • When one company owns many websites, the DNS CNAME record can be beneficial to point all of them to just a single one. 

CNAME record VS ALIAS record

The DNS CNAME record can point one name to another hostname. It is important only to be applied when there are no other records for that hostname. On the other hand, the ALIAS record also leads a name to another hostname. The difference is that the ALIAS record is able to coexist with other records on that hostname. The ALIAS record is also possible to be added for the root domain. 

Conclusion.

The DNS CNAME record is really beneficial. Just make sure you use it the right way.

Optimization is a constant task for website owners. It’s totally required to enhance key aspects of your online business, like speed. High speed is a gold value on the Internet. It really influences your chances of succeeding or not. 

Here you have six effective recommendations to speed up your website.

A minimalist website reduces HTTP requests. 

A fast website’s loading is vital for users not to get impatient and abandon it. If a site’s composition has too many elements, it will take more time to complete the loading. Remember that an HTTP request is required to load every element (text, images, themes, videos, animations, ads, etc.).

A minimalist and neat website is easier to navigate and so much faster to be loaded. Check how many HTTP requests every page on your site makes and eliminate the excess.

Files’ minification accelerates speed.

Your website’s look is defined by CSS (cascading style sheets), JavaScript, and HTML (hypertext markup language) files. All these files also cause HTTP requests.

Unnecessary items and code (whitespace, format, indentation, line breaks…) are slow to download.

Minification means reducing markups and code in the script files in all your web pages. By minifying, you will remove pointless items and re-write code to make files smaller, therefore faster to load.

Get an efficient caching plugin. 

Every request of your website means all the files that integrate it must be asked to a server to be loaded for the user. A caching plugin saves the final view of the website to deliver it faster to every upcoming user and without generating it from the beginning every time. 

Media files optimization. 

Optimization of images involves different actions that will result in less disk space and bandwidth, lighter, easier, and quicker to load web pages. Resize the dimensions and adjust their quality by compressing them. Choose a light format (JPEG, PNG, HEIF…). Consider helpful resources like the lazy load of images. Images contained in a web page will be loaded until the user scrolls them, not all simultaneously. 

Speed DNS response time. 

Loading’s speed also involves the time that it takes to answer the DNS lookup. When a user’s browser requests your website, domain name system (DNS) machinery gets engaged. A recursive server will search for the corresponding IP address of your domain. Without it, the site can’t be loaded. If this server finds it in its cache, it will answer the user’s request immediately. If it is not there, the recursive will need to ask another server until it gets the necessary DNS information for loading the website.

Get a DNS service with multiple servers that can cover your target markets’ locations. If your market is Europe, but your DNS server is in the U.S., response time for your users’ requests will take longer than if that server is geographically closer to them. A shorter travel distance of the DNS query means faster loading.

To have multiple servers also will provide you redundancy, 100% up-time. If a server gets down, your website will be available because other servers can keep responding to users’ requests. 

Choose wisely your hosting provider.

What you need is enough resources depending on the size and needs of your website. An international business with big loads of traffic will require a faster plan with a lot of dedicated resources. Don’t forget to check the servers’ location. Again it’s key that they are as close as possible to your target market. That way, your website will be loaded fast.

Conclusion.

Fast speed is key to offer a positive experience for users. It influences the way search engines to rank your business. Don’t waste time! Boost your website’s speed, and leave your competitors biting the dust!