Imagine you have an e-commerce site about shoes. One of your models has run out of its black-colored variant, but you still have gray. Your clients could be interested in the other color, but what can you do to direct them to it instead of showing a “temporary out of stock” message? Or what happens if you completely stopped selling this model? Wouldn’t it be nice if you can redirect the traffic to another page and not lose clients? Let’s see the 301 redirect vs 302 redirect comparison now!

HTTP status codes

There are different HTTP status codes that will indicate a problem or show you an important message. In our case, we will see two examples of 3XX status codes that are responsible for redirecting. They will show what the client should do to finish the request.

301 Redirect

The 301 Redirect is the permanent redirect, and it is used when you want to redirect the traffic going from one URL to another URL permanently.

You have website.com/page1, and you set 301 redirect to website.com/page2. Now all the visitors to 

website.com/page1 will be automatically redirected to website.com/page2

If we use the case from the beginning, you can redirect the traffic from an item on your online shop to another category or the home page if you won’t sell it anymore. That way, the visitors won’t see an error 404 page not found, and there is a good chance they will still browse your site. 

301 Redirect is also very useful when you have permanently changed the location of an URL. Imagine if you had your blog in a subdomain (blog.yoursite.com), but after a change on your site, now you have it as a category (yoursite.com/blog). Now you can redirect the articles that you already have from blog.yoursite.com to yoursite.com/blog

The same 301 redirect can be used when you move to a new domain. You can redirect everything from the previous one to the new one. 

Google, as well as most other search engines, understand 301 redirect and start indexing the new page, so it has SEO significance. 

302 Redirect

The 302 redirect is a temporary redirect, and it is used when you want to redirect the traffic going from one URL to another URL temporarily. 

You have website.com/page1, and you set 302 redirect to website.com/page2.

Now all the visitors to website.com/page1 will be automatically redirected to website.com/page2. But the difference here is that Google, and the rest of the searching engines won’t start indexing the second URL and will keep the first one in their indexes. 

In our case with the e-commerce shop, you can use the 302 redirect to point the traffic from a “temporary out of stock” item like the black shoe model to another that you still have in gray. Your visitors will automatically move to the second page, and there is a good chance they will buy the slightly different variant. 

Another very common use of the 302 redirect is for marketing purposes. You can create short URLs and use them to count visitors on each of the links that you can use in a different way. You can do A/B testing of 2 or more versions of a campaign and put a higher budget on the more successful one. 

Conclusion

So, when we are comparing 301 redirect vs 302 redirect, the most important points that we must learn are that 301 redirect is permanent and the search engines will start indexing the page it leads to, while the 302 redirect is temporary and search engines won’t index the second page. 

Optimization is a constant task for website owners. It’s totally required to enhance key aspects of your online business, like speed. High speed is a gold value on the Internet. It really influences your chances of succeeding or not. 

Here you have six effective recommendations to speed up your website.

A minimalist website reduces HTTP requests. 

A fast website’s loading is vital for users not to get impatient and abandon it. If a site’s composition has too many elements, it will take more time to complete the loading. Remember that an HTTP request is required to load every element (text, images, themes, videos, animations, ads, etc.).

A minimalist and neat website is easier to navigate and so much faster to be loaded. Check how many HTTP requests every page on your site makes and eliminate the excess.

Files’ minification accelerates speed.

Your website’s look is defined by CSS (cascading style sheets), JavaScript, and HTML (hypertext markup language) files. All these files also cause HTTP requests.

Unnecessary items and code (whitespace, format, indentation, line breaks…) are slow to download.

Minification means reducing markups and code in the script files in all your web pages. By minifying, you will remove pointless items and re-write code to make files smaller, therefore faster to load.

Get an efficient caching plugin. 

Every request of your website means all the files that integrate it must be asked to a server to be loaded for the user. A caching plugin saves the final view of the website to deliver it faster to every upcoming user and without generating it from the beginning every time. 

Media files optimization. 

Optimization of images involves different actions that will result in less disk space and bandwidth, lighter, easier, and quicker to load web pages. Resize the dimensions and adjust their quality by compressing them. Choose a light format (JPEG, PNG, HEIF…). Consider helpful resources like the lazy load of images. Images contained in a web page will be loaded until the user scrolls them, not all simultaneously. 

Speed DNS response time. 

Loading’s speed also involves the time that it takes to answer the DNS lookup. When a user’s browser requests your website, domain name system (DNS) machinery gets engaged. A recursive server will search for the corresponding IP address of your domain. Without it, the site can’t be loaded. If this server finds it in its cache, it will answer the user’s request immediately. If it is not there, the recursive will need to ask another server until it gets the necessary DNS information for loading the website.

Get a DNS service with multiple servers that can cover your target markets’ locations. If your market is Europe, but your DNS server is in the U.S., response time for your users’ requests will take longer than if that server is geographically closer to them. A shorter travel distance of the DNS query means faster loading.

To have multiple servers also will provide you redundancy, 100% up-time. If a server gets down, your website will be available because other servers can keep responding to users’ requests. 

Choose wisely your hosting provider.

What you need is enough resources depending on the size and needs of your website. An international business with big loads of traffic will require a faster plan with a lot of dedicated resources. Don’t forget to check the servers’ location. Again it’s key that they are as close as possible to your target market. That way, your website will be loaded fast.

Conclusion.

Fast speed is key to offer a positive experience for users. It influences the way search engines to rank your business. Don’t waste time! Boost your website’s speed, and leave your competitors biting the dust!